Arun Gopal, International
Business Head, Royal Enfield said
that Spain and France represent two of the most important markets
for the company in Europe.
Royal Enfield has witnessed good growth in both Spain and France
thanks to its distribution network and increasing dealerships in the past few
months.
In Spain while the two-wheeler
market has grown by 23%, Royal Enfield reported sales growth of 300% between
Jan - August 2015 over the same period in the previous year.
In France, the brand has
witnessed an upward growth of 60% in the first seven months of 2015, compared
to the same period last year. The company plans to open three more such stores
in the coming year.
The company also unveiled its gear collection (motorcycle apparel and accessories) for the first time in these markets, and showcased its limited edition motorcycle range inspired by Despatch Riders, available in three colour variants - Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.
The company also unveiled its gear collection (motorcycle apparel and accessories) for the first time in these markets, and showcased its limited edition motorcycle range inspired by Despatch Riders, available in three colour variants - Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.
The gear collection and the limited edition motorcycle range has
been inspired by the motorcycle 'Despatch Riders' from the World Wars.
Royal Enfield is rapidly expanding its presence in these markets
with over 80 dealerships across France, and 25 in Spain.